Transitioning from minimal brand awareness, we aimed for traction by creating a visually appealing website tailored to Men’s Medical’s diverse community. Simultaneously, our primary goal was to maximize conversions (CRO) from the various leads generated through channels like Google Ads, organic search results, and social media. Recognizing an issue with the old site—lots of traffic but few captured leads—we conducted market research. This led to the implementation of solutions aimed at capturing the audience’s attention, including a ” $500 coupon offer” pop-up, a streamlined appointment scheduling process, and a user-friendly site for effortless navigation.