Writing a Business Plan: Template for Startups and SMEs.

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As an aspiring entrepreneur or an established business owner looking to expand, developing a comprehensive business plan is the crucial foundation for success for every business. 

If you’re planning to start a business, a well-crafted business plan can serve as a roadmap, guiding your company towards its objectives while navigating potential challenges. 

In this article, we will explore the essential steps to create a comprehensive plan that sets you on the path to grow your business.

What is the Purpose of a Business Plan?

A business plan is a document describing a company’s goals and how it plans to achieve them. Whether you’re a startup or an established business, a business plan serves as a roadmap for the future of the business and provides a clear direction for its operations. You might have come across various free business plan templates on the internet, but sometimes they might be of no help. 

A business plan should explain the key strategies and tactics that will be used to achieve the company’s objectives, whether it be growth, profitability, or market dominance. It also helps in attracting investors, lenders, and other stakeholders who may be interested in supporting the business. 

By showcasing the potential profitability and viability of the business, a well-crafted business plan can inspire confidence in potential investors and increase the chances of securing a business loan. 

Furthermore, a business plan allows entrepreneurs and business owners to have a clear understanding of their target market and competition. It helps in conducting market research and analyzing consumer trends, which is crucial for effective marketing and sales strategies. Additionally, a business plan helps in identifying potential risks and challenges that may arise in the future. 

By thoroughly evaluating different scenarios and conducting a comprehensive risk analysis, businesses can be better prepared to mitigate risks and make informed decisions. This can help them avoid potential pitfalls and seize opportunities when they arise. 

Business Plan Template: Steps to Write a Business Plan

Writing a business plan is a crucial step in starting or expanding a business. To begin, gather all the necessary information about your business, such as the products or services you offer, the target market, and your competition. Conduct thorough market research to validate your business concept and understand your customers better.

Identify your business goals and objectives, both short-term and long-term. Once you have all the information, prioritize and organize it into different elements of a business plan. 

Before you start writing, it is important that you understand each section of your business plan. Having a business plan outline will help you stay focused. The key sections in the process of writing a business plan should include an executive summary, company description, market analysis, product or service description, marketing and sales strategy, and financial projections.

Write each section concisely and clearly, ensuring that the plan is comprehensive and easy to understand. Remember to review and edit the plan to eliminate any errors or inconsistencies. 

Lastly, involve key stakeholders or advisors in the review process to gain their insights and feedback. Overall, writing a business plan allows you to identify opportunities, define your business strategy, and secure funding to turn your vision into a reality. 

1. Executive Summary

The executive summary is the first and most important part of a business plan. It is a brief overview of your business, highlighting key points from each section of the business plan. It should provide a clear and concise summary of your business’s objectives, target market, unique selling proposition, and financial projections.

It serves as a snapshot of the main points and key details within the document, providing readers with a quick and clear understanding of the content. The importance of an executive summary cannot be overstated as it often determines whether a reader will continue reading the full document or not.

An executive summary allows decision-makers to quickly assess the value and feasibility of a proposed project or idea. It enables them to make informed decisions based on the summarized information without having to delve into the details immediately. Additionally, an executive summary serves as a valuable tool when presenting a business plan or proposal to potential investors or stakeholders as it captures the essence of the document in a concise manner.

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2. Company Overview

The Company Overview is another important element to consider when you write your business plan. This section provides a high-level overview of your business and its purpose. It outlines the key details about the company, such as its legal structure, location, and history. This section also includes information about the founders or management team, highlighting their experience and qualifications. 

Additionally, the Company Overview describes the products or services offered by the company, as well as its target market and competitive advantage. It provides an overall understanding of the company’s goals and objectives, as well as its vision for the future. 

This section is important for potential investors and lenders who want to quickly grasp the essence of the business. It should be concise and engaging, capturing the reader’s attention and conveying the uniqueness of the company.

The Company Overview sets the stage for the rest of the plan by providing context and establishing the company’s position in the market. Through this section, the company can effectively showcase its strengths and convince stakeholders of its potential for success. 

3. Product or Service Description

The product and services section is an important part of your business plan as it outlines the specific offerings that the company will provide to customers. This section provides a detailed description of the products or services, including their features, benefits, and unique selling points. It also addresses any intellectual property protection or patents the company may have. 

Additionally, the section highlights the target market and the key customer segments that the products or services are designed to serve. It explains how the offerings will meet the needs and preferences of these customer segments, as well as how they will differentiate the company from its competitors.

The product and services section also discusses the pricing strategy, including pricing tiers or packages if applicable. It provides an overview of the company’s revenue streams and how the products or services will generate sales. 

Furthermore, this section may include future plans for product development or expansion. Overall, the product and services section serves as a roadmap for how the company will offer value to its customers and generate revenue. 

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4. Market Analysis

Market analysis is a critical part of a successful business. Conduct a thorough analysis of your target market, including its size, demographics, trends, and growth potential. Identify your target customers and their buying behaviors. Research your competitors and assess their strengths and weaknesses. 

By gaining insights into consumer preferences and trends, you can tailor your products or services to meet customer needs effectively.

1. Identify your competitors: Make a list of companies that offer similar products or services to yours. Consider both direct competitors (those who offer the same product or service) and indirect competitors (those who address the same customer needs with a different product or service).

2. Visit their website: Examine their website, paying attention to their design, user experience, and the information they provide. Look for unique selling points, pricing, customer testimonials, and product/service descriptions.

3. Analyze their online presence: Evaluate their social media accounts, blog posts, and customer reviews. Assess how they engage with their audience, the quality of their content, and how customers perceive their business.

4. Study their marketing strategies: Observe their advertising campaigns, promotional tactics, and the channels they use to reach customers. Identify their target audience and how they position their brand compared to yours.

5. Monitor their product or service offering: Understand the features, benefits, and price points of their products or services. Identify any unique features or advantages they have over yours.

6. Assess customer satisfaction: Look for customer reviews, ratings, and feedback on platforms such as social media, Google reviews, or industry-specific review sites. Determine what customers appreciate about their offerings and where they may fall short.

7. Consider their financial position: If available, review their financial reports to gain insights into their overall stability, growth, and profitability. This information is typically public for publicly traded companies but may be more challenging for private companies.

8. Evaluate their strengths and weaknesses: Based on the above research, identify what your competitors do well and where they fall short. Consider factors such as product quality, customer service, brand reputation, pricing, distribution channels, or innovation.

Remember that competitor analysis is an ongoing process as market dynamics change. Regularly monitor your competitors to stay informed about their latest strategies, offerings, and weaknesses, allowing you to adapt your business accordingly. . Use this data to identify opportunities and potential threats to your business. Use all this information to build your business plan. 

5. Setting SMART Goals and Objectives 

SMART goals and objectives are a part of your marketing and sales plan. They are a framework for setting goals that are specific, measurable, achievable, relevant, and time-bound. This framework helps individuals or organizations create goals that are clear, focused, and actionable. Here is a breakdown of each element in the SMART framework: 

  1. Specific: Goals should be clear and well-defined. Avoid setting vague or broad goals. Instead, be specific about what you want to achieve. For example, instead of saying “I want to lose weight,” a specific goal could be “I want to lose 10 pounds in three months.”
  2. Measurable: Goals should have measurable criteria to track progress and assess success. This requires setting specific parameters or targets that can be measured objectively. For example, if your goal is to increase sales, make it measurable by setting a target, such as “increase sales by 10% by the end of the quarter.”
  3.  Achievable: Goals should be realistic and attainable, considering available resources and constraints. It’s important to set goals that are challenging but not impossible to achieve. Evaluate the feasibility of your goal by assessing your current capabilities and available resources.
  4. Relevant: Goals should be aligned with broader objectives and relevant to your overall mission or purpose. Ensure that your goal contributes to the bigger picture and is aligned with your values and priorities. This will provide clarity and motivation for achieving the goal.
  5. Time-bound: Goals should have a specific timeframe for completion. This provides a sense of urgency and helps track progress. Setting deadlines helps prioritize tasks and fosters a sense of accountability. For example, instead of saying “I want to learn a new language,” set a time-bound goal like “I want to be conversational in Spanish within six months.”

By following the SMART framework, you can create goals that are focused, realistic, and actionable. This increases the likelihood of success and helps track progress along the way. 

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6. Organizational Structure

Provide an overview of your business’s organizational structure, including the management team, key personnel, and their roles and responsibilities. Explain any partnerships, alliances, or strategic relationships that are integral to your business’s success.

7. Operations and Management Plan

Detail your business’s day-to-day operations, including processes, procedures, suppliers, and logistics. Outline your production or service delivery methods and any necessary equipment or technology. Include information about personnel management, employee training, and quality control measures.

8. Financial Projections

Financial projections play a crucial role in a business plan as they outline the expected financial performance of a company in the future. These projections provide valuable insights into the viability and profitability of the business. 

They help investors, lenders, and other stakeholders make informed decisions about whether or not to invest in the company. Financial projections typically include income statements, balance sheets, and cash flow statements.

These statements project the company’s revenue, expenses, assets, liabilities, and cash flows over a specific period, usually three to five years. By analyzing this information, stakeholders can assess the company’s ability to generate profits and manage its finances effectively. Financial projections also enable business owners to set realistic targets and goals. 

By understanding the financial implications of their decisions and strategies, owners can make necessary adjustments to achieve their desired outcomes. Moreover, financial projections serve as a benchmark against which actual financial performance can be measured.

Business owners can compare the projected numbers with the actual results to identify any deviations and take corrective actions if necessary. It is important to note that financial projections are based on certain assumptions about the market, competition, and the company’s operations. Therefore, it is crucial to conduct thorough research and analysis to gather accurate and reliable data for making these projections.

Overall, financial projections are a vital component of a business plan, as they provide a clear picture of the company’s financial health and future prospects. They help guide strategic decision-making, attract investors, and ensure the long-term success of the business. 

9. Funding Request

The funding request section of a business plan is a crucial component that outlines the financial needs of the business to potential investors or lenders. This section provides a detailed breakdown of the funding required to start or grow the business and how it will be utilized.

If you’re seeking funding, clearly outline your funding requirements, including the amount needed, how the funds will be used, and the expected return on investment for potential investors or lenders. Justify your funding request based on your financial projections and market analysis.

It includes information about the capital needed for infrastructure, equipment, inventory, marketing, and other operational expenses. Additionally, the funding request section presents a compelling case for why the business is deserving of the requested funding and how it will generate sufficient returns to repay the investment. This section needs to be well-researched and supported by financial projections and market analysis to instill confidence in potential funders. 

10. Appendix

Include any additional information that supports your business plan.

Type of Business Plan for a Small Business

A type of business plan that is commonly used for small businesses or a new business is the traditional business plan. This type of plan provides a comprehensive overview of the business and includes sections such as an executive summary, company description, market analysis, organization and management, product or service line, marketing and sales strategies, funding request, and financial projections.

Traditional business plans use a more detailed and formal structure than other types of plans and are often used for seeking funding or investment. It helps to provide potential investors or lenders with a clear understanding of the business and its potential for success. 

This type of plan is  useful for many business owners as it helps to outline the steps and strategies needed to achieve the desired goals and objectives of the business. If you are a startup business owner, or someone looking for the best business plan, FM Enterprise can help. We can equip you with a compelling business plan that will help convert leads and grow your business. Get started today!

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Common Mistakes in a Business Plan

A business plan is a crucial document that outlines the objectives and strategies of a company. However, there are common mistakes that entrepreneurs often make when creating their business plans. 

One of the most common mistakes is having unrealistic financial projections. Many entrepreneurs tend to overestimate their projected revenues and underestimate their expenses. This can create a false sense of optimism and lead to poor financial planning. Another common mistake is a lack of market research.

Entrepreneurs may fail to thoroughly analyze their target market, understand their customers’ needs and preferences, and identify potential competitors. As a result, their business plan may lack a clear differentiation strategy, making it difficult to attract customers. Additionally, entrepreneurs often overlook the importance of a competitive analysis.

This involves assessing the strengths and weaknesses of competitors and identifying opportunities and threats in the market. Without a comprehensive competitive analysis, entrepreneurs may not be aware of potential challenges or be able to effectively position their business. Furthermore, a common mistake is the absence of a contingency plan. Entrepreneurs may fail to anticipate potential risks and challenges that could impact their business. 

Having a contingency plan allows businesses to be prepared and adapt to unforeseen circumstances, ensuring their long-term sustainability. Lastly, many entrepreneurs neglect the importance of a concise and well-structured business plan. Overcrowding the plan with excessive information or using complex and technical jargon can make it difficult to follow and understand.

It is important to ensure that the business plan is clear, organized, and easily digestible for readers. Overall, by avoiding these common mistakes, entrepreneurs can increase the chances of success for their business venture and present a well-crafted plan to potential investors or lenders. 


In conclusion, a well-developed business plan is essential for any business’s success. By following the steps outlined in this article, you can create a comprehensive and effective business plan that drives your company towards its objectives. Remember, your business plan is a dynamic document that should be regularly reviewed and updated to adapt to changing market conditions and growth opportunities.


  1. How long should a typical business plan be?
    • The length of a business plan can vary depending on the complexity of the business, but it’s generally recommended to keep it concise and focused, typically ranging from 20 to 40 pages.
  1. What should be included in the executive summary?
    • The executive summary should provide a brief overview of the entire business plan, highlighting key elements such as the business idea, target market, financial projections, and objectives.
  1. How often should I review and update my business plan?
    • It’s advisable to review and update your business plan at least once a year or whenever there are significant changes in your business or market conditions.
  1. Should I seek professional assistance in creating a business plan?
    • If you’re unfamiliar with business plan creation or need expert insights, seeking professional assistance from business consultants or advisors can be beneficial.
  1. Can a business plan help secure funding from investors or lenders?
    • Yes, a well-prepared business plan plays a crucial role in attracting potential investors or lenders, as it demonstrates your business’s potential and your commitment to its success.

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